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LESS HAIR BRAND. A LOT MORE BELLALYN.

Same obsession with good hair. A whole new point of view.

Let's get one thing straight. We're still very much into hair.

The kind that makes you cancel your plans just to make new ones. The kind you don't have to explain. The kind that speaks before you do.

But somewhere along the way, we realized something.

We've never been just about the hair.

It's the way you dress. The places you go. The things you collect. Your favorite shade of lipstick. Your very specific coffee order. The little details that make you, well... you.

And frankly, we're into all of it.

LESS OPTIONS. MORE PERSONALITY.

If you've been around for a while, you've probably noticed a few changes.

We're editing our collections, getting even more particular about quality, and making room for the things we actually love.

Fewer products. Better choices. More intention.

Our approach to hair hasn't changed. We're still quality obsessed, a little particular, and completely uninterested in doing things just because everybody else is.

But our world is getting bigger.

INTRODUCING THE WORLD OF bB.

Think personal style, beauty, interiors, interesting finds, everyday rituals, and whatever else catches our eye.

We're merging our personal interests, individual style, and lifestyle into the BellaLyn experience.

Not because we're trying to become a lifestyle brand overnight.

But because good taste doesn't stop at your hairline.

Expect more personality, more perspective, and a few things you probably wouldn't expect from a hair company.

That's the point.

A LITTLE SOMETHING FOR OUR WIG GIRLS.

And since we're making changes, let's talk about VIB.

She's getting a new name, a new attitude, and a more intentional experience.

Introducing bB Privé. Coming November 2026.

Formerly known as our VIB program, bB Privé is our annual wig membership for the women who know exactly what they like.

For $300 a year, members will enjoy 25% off wigs, all year long.

No waiting around for the next sale. No guessing when your favorite piece will be marked down. Just exclusive member pricing whenever you're ready for your next wig.

And no, you don't have to be a member to shop our wigs. But being on the inside has its privileges.

More details are coming in November.

SO, WHAT NOW?

More Indo. More Colour. More Wigs. More Boho.

And a whole lot more of everything that makes BellaLyn, BellaLyn.

We're not interested in being everybody's favorite hair company.

We're interested in creating a world for women with their own point of view. Women who appreciate quality, love a good detail, and aren't afraid to be a little particular.

If that's you, you'll feel right at home.

Raw. Rare. Real.

And now, far BEYOND THE HAIR.

xoxo,

- BellaLyn